XP-0003 Grains And Cereals
1121 Basmati Rice
Extra long grain 1121 Basmati rice. Known for its exquisite aroma and non-sticky texture after cooking.
SGSAPEDA
Min. Order
20 Metric Tons (1 FCL)
🌿 Vegetarian Product
✓ Non-GMO
🌱 Organic Available
Grains And Cereals SKU: XP-0173
Puffed Rice
Light and crispy puffed rice made from premium grains, perfect as a healthy snack ingredient for global markets.
Commercial Trade Terms
Min. Order (MOQ)
500 kg
HS Code
19041020
Origin
India
Price Range
Price on Request
Export Documents
- Certificate of Origin (FIEO / APEDA)
- FSSAI / Health Certificate
- HALAL Certificate
- SGS / Bureau Veritas Inspection Report
- Microbiological / Shelf-Life Test Report
- Bill of Lading
- Commercial Invoice & Packing List
Available Bag Sizes
200g500g1kg5kg25kg
Available Bag Types
Moisture-Proof Laminated PouchBOPP LaminatedNitrogen-Flushed PackFood-Grade PPCorrugated Master Carton
Product Overview
COMPREHENSIVE PRODUCT OVERVIEW
Our puffed rice is made from the finest quality rice grains, processed to achieve a light and crispy texture. IndianXporter ensures that our puffed rice is free from additives and maintains its freshness through superior packaging. It is a popular snack ingredient and is exported to various global markets for culinary use. As a leading manufacturer and exporter in India, IndianXporter ensures that our Puffed Rice meets the stringent quality requirements of international markets. Our robust supply chain allows us to fulfill bulk orders consistently, offering highly competitive FOB and CIF pricing to our B2B partners worldwide. Our processing facilities are equipped with state-of-the-art machinery, ensuring that every shipment of Puffed Rice is thoroughly sorted, cleaned, and graded. We adhere to global food safety and industrial standards, backed by third-party inspections from agencies like SGS upon buyer request.
As a leading manufacturer and exporter in India, IndianXporter ensures that our Puffed Rice meets the stringent quality requirements of international markets. Our robust supply chain allows us to fulfill bulk orders consistently, offering highly competitive FOB and CIF pricing to our B2B partners worldwide.
Our processing facilities are equipped with state-of-the-art machinery, ensuring that every shipment of Puffed Rice is thoroughly sorted, cleaned, and graded. We adhere to global food safety and industrial standards, backed by third-party inspections from agencies like SGS upon buyer request.
What is Puffed Rice?
Puffed rice, known as murmura, mamra or kurmura across India, is a light, crisp, ready-to-eat cereal produced by heating rice grains under pressure or in hot sand until they expand and pop. Unlike raw rice, it is a processed, value-added food product — shelf-stable, low in fat, naturally gluten-free and requiring no cooking before consumption.
India is the world's largest producer and exporter of puffed rice, leveraging its vast rice base in Punjab, Haryana, Uttar Pradesh, Bihar and West Bengal alongside a deep cultural tradition of rice-based snacking. Modern facilities use hot-air and sand-roasting puffing technology to deliver a uniform, additive-free product with a characteristic crisp texture.
Globally, puffed rice serves three streams: a ready-to-eat breakfast cereal, a base ingredient for snack manufacturing (bhel, cereal bars, trail mixes), and an affordable nutritious carbohydrate for emerging markets. Because it is processed and ready-to-eat, packaging integrity and moisture barrier — not field grading — are the defining quality factors, with crispness retention being the key differentiator.
Technical Specifications
| Product | Puffed Rice (murmura / mamra) — from Oryza sativa |
| Processing Method | Hot-air puffed or sand-roasted; additive-free |
| Texture | Light, crisp, fully expanded; uniform puff |
| Colour | Natural white to off-white |
| Moisture Content | ≤ 4% (low moisture critical for crispness and shelf life) |
| Bulk Density | Low — light, airy product (~80–110 g/L) |
| Foreign Matter | 0.1% Max |
| Unpuffed / Hard Grains | 2% Max |
| Additives | None — no preservatives, colours or flavours (plain grade) |
| Packaging | Moisture-proof / nitrogen-flushed pouches in master cartons |
Commercial Grades & Classification
Premium Plain Murmura
Processing: Hot-air puffed, additive-free, nitrogen-flushed pack
Colour: Bright white
Use Case: Branded retail breakfast cereal and premium snacking
+30–50% over commodity bulk
Standard Bulk Murmura
Processing: Sand-roasted / puffed, moisture-proof bulk pack
Colour: Off-white
Use Case: Snack manufacturing (bhel, mixtures), food-service
Base grade
Mamra (Premium Ghee-roasted)
Processing: Traditional ghee / sand roasted, larger puff
Colour: Golden-white
Use Case: Premium ethnic snacking and diaspora retail
+20–35% over standard
Indicative FOB Pricing
Prices are indicative. Request a formal quote for contractual pricing.
| Grade | FOB Price (USD/MT) | Notes |
|---|---|---|
| Premium Plain Murmura (branded retail) | $1,100 – $1,600/MT | Packaged ready-to-eat retail grade (indicative Q1 2026) |
| Standard Bulk Murmura | $800 – $1,100/MT | Snack-manufacturing and food-service benchmark (indicative Q1 2026) |
| Mamra (Premium roasted) | $1,000 – $1,400/MT | Premium ethnic snacking grade (indicative Q1 2026) |
Price Influencing Factors
- •Commodity rice input price — the base raw material driving puffed-rice cost
- •Packaging and laminate costs — moisture-barrier packaging is a major value-added cost component
- •Branded vs bulk positioning — packaged retail products command large premiums over bulk
- •Diaspora retail demand in North America, UK and the Gulf
- •Energy / fuel costs for puffing and roasting operations
- •USD/INR exchange rate and ocean freight for low-density (volume-heavy) cargo
India vs Thailand: Puffed Rice Comparison
India is the world's largest producer and exporter of puffed rice, anchored by its vast rice base and deep snacking culture. Thailand and other Southeast Asian processors compete on local sourcing for Asian buyers, while India leads on scale, cost and diaspora brand demand.
| Aspect | 🇮🇳 India | 🌏 Thailand |
|---|---|---|
| Global Role | World's largest puffed-rice producer and exporter | Regional processed-snack supplier to Asian markets |
| Raw Material Base | Vast domestic rice supply across multiple states | Reliant on regional rice sourcing |
| Diaspora Demand | Strong branded demand from South Asian diaspora worldwide | Limited diaspora pull |
| Cost | Low input and processing cost | Higher processing cost on smaller scale |
| Product Range | Plain, mamra, flavoured and fortified variants | Mostly flavoured snack formats |
| FOB Price | Competitive across bulk and branded grades | Higher on value-added snack formats |
Applications & End-Use Markets
🥣
Ready-to-Eat Breakfast Cereal
Plain puffed rice is a light, low-fat, gluten-free breakfast cereal eaten with milk or yoghurt. Crispness retention and moisture-proof packaging are essential for shelf appeal and repeat purchase.
USAUKCanadaAustralia
🍿
Snack Manufacturing
Puffed rice is the base for bhel, mixtures, cereal bars and trail mixes. Snack manufacturers require uniform puff, low unpuffed-grain percentage and consistent low moisture for processing.
UAEUKUSASouth Africa
🛒
Diaspora Ethnic Retail
Branded murmura and mamra packs serve strong South Asian diaspora demand for traditional snacking and street-food preparations like bhel puri.
USAUKCanadaUAESaudi Arabia
🌍
Affordable Nutrition & Food Aid
As a low-cost, shelf-stable, ready-to-eat carbohydrate, puffed rice supplies affordable-nutrition and emerging-market consumption channels.
NigeriaKenyaNepalSri Lanka
Global Trade Architecture
Primary Supply Origins
India
World's largest producer and exporterProcessed from rice grown in Punjab, Haryana, UP, Bihar and West Bengal; deep snacking culture and cost advantage.
Thailand
Regional processorSupplies processed rice snacks to Asian markets on local-sourcing advantage.
Vietnam
Emerging processorGrowing puffed and processed rice-snack capacity for Southeast Asia.
Key Consumption Nodes
USA & Canada (Diaspora)
Large South Asian diaspora drives strong branded retail demand for murmura and mamra for traditional snacking.
United Kingdom & Europe
Growing interest in gluten-free, low-fat breakfast cereals plus established diaspora retail.
Middle East — UAE, Saudi Arabia
High expatriate consumption and HALAL-certified retail demand for ready-to-eat rice snacks.
Southeast Asia & Africa
Volume demand for affordable ready-to-eat snacking and nutrition.
Market Intelligence
Puffed rice is a significant segment of the global breakfast cereals and snacking market, valued at approximately $1.5-2 billion annually. India is the world's largest consumer and exporter of puffed rice, leveraging established production in rice-producing states and cultural tradition of rice-based snacking. Puffed rice is used as a breakfast cereal, snack ingredient, and ingredient in packaged foods globally. The market is driven by growing breakfast convenience, health-consciousness (low calorie, gluten-free), and emerging-market consumption growth.
Market Size
Global puffed rice market: ~$1.2-1.6B annually; India's export value: ~$100-150M (growing 9-11% YoY)
Growth Rate
~9-11% CAGR — driven by growing snacking market, gluten-free product demand, expanding Asian diaspora consumption, and breakfast cereal market growth
Core Demand Drivers
- Breakfast convenience and ready-to-eat foods — puffed rice is convenient, shelf-stable breakfast option appealing to busy consumers
- Gluten-free and health-conscious trends — puffed rice appeals to consumers seeking natural, gluten-free snacking and breakfast alternatives
- Asian diaspora expansion in developed markets — growing Indian, Southeast Asian, and Asian populations drive demand for traditional snacks
- Packaged snacks industry — puffed rice is ingredient in cereal bars, trail mixes, and packaged snack products
- Cost-effective nutrition in emerging markets — puffed rice offers affordable, nutritious carbohydrate source in developing countries
Supply Dynamics
India's puffed rice production is concentrated in major rice-producing states: Punjab, Haryana, Uttar Pradesh, Bihar, and eastern regions. Abundant rice supply enables consistent puffed rice production with year-round availability. Modern processing facilities use air-popping technology to create light, crispy product. Supply is stable with established agricultural and processing infrastructure.
⚠ India Risk Factor
Commodity rice pricing affects input costs and competitiveness. Competition from Southeast Asian puffed snacks offers local sourcing advantages to Asian buyers. Rising labor costs in processing facilities may impact margins. Market consolidation among large food companies can limit supplier options.
Future Outlook
Branded and value-added puffed rice products (flavored, fortified, organic) will command 30-50% premiums over commodity puffed rice. Functional puffed rice (fortified with micronutrients, added protein) will expand market in health-conscious segments. Direct-to-retailer supply chains will improve margins and brand visibility. Sustainable packaging (biodegradable, compostable) will become competitive advantage.
HS / HSN Codes
| Product Type | HS 6-Digit | ITC-HS 8-Digit | Description |
|---|---|---|---|
| Puffed Rice (prepared / swelled) | 1904.10 | 19041020 | Prepared foods obtained by swelling or roasting of cereals — puffed rice |
Certifications & Compliance Standards
| Standard | Code / Reference | Note |
|---|---|---|
| FSSAI | FSSAI License | Indian food safety compliance for processing and packing — mandatory for ready-to-eat products |
| HALAL | HALAL Certificate | Required for Middle East and Southeast Asian retail markets |
| ISO 9001 / HACCP | ISO 9001 | Quality and food-safety management for processed snack production |
| Non-GMO | — | Produced from non-GMO Indian rice |
| Microbiological Limits | Codex RTE | Ready-to-eat microbiological safety limits for direct-consumption products |
Storage, Handling & Logistics
Shelf Life
9–12 months in sealed moisture-proof packaging
Storage Conditions
Cool, dry storage away from humidity. Moisture ingress is the primary spoilage risk — it causes loss of crispness and sogginess rather than microbial spoilage.
Container Type
20ft FCL with master cartons; product is low-density (volume-heavy), so cartons are stacked carefully to protect against crushing during transit.
Fumigation
Not required for the processed product; nitrogen-flushing used in premium packs to preserve crispness and deter pests.
Storage Advantage
Low moisture (≤4%) and ready-to-eat format give a stable shelf life, but packaging integrity is the single most important quality factor for crispness retention.
Why Source Puffed Rice from India?
- India is the world's largest producer and exporter of puffed rice — unmatched scale and reliability
- Vast domestic rice base across multiple states ensures consistent, low-cost raw material
- Additive-free, naturally gluten-free, low-fat ready-to-eat product with HALAL certification available
- Strong diaspora brand demand across USA, UK, Canada and the Gulf
- Full range — plain murmura, premium mamra, flavoured and fortified variants for retail and snack manufacturing
- FSSAI, ISO 9001 and HACCP-compliant processing with moisture-proof and nitrogen-flushed export packaging
Industrial Usage
Industrial raw material for milling, animal feed, and ethanol production. High-purity technical grades available for industrial procurement and technical application.
Standard
Technical Grade
Supply
Bulk Only
Packaging & Logistics
Standard Packaging
PP Bags / Jute Bags (25kg/50kg)
Private Label / OEM
Private Branding & Custom Print on bags
Port of Loading
Kandla or Mundra Port
Incoterms
FOB, CIF, CFR accepted
Global Export Reach for Puffed Rice
IndianXporter successfully exports Puffed Rice to major international markets. Click your region below to view destination-specific compliance and shipping details.
Industrial Application Verticals
B2B Solutions
Private Label Puffed Rice
Establish your own brand in the international market. We provide end-to-end custom white-label packaging and branding solutions for retail distribution. Get retail-ready Puffed Rice under your brand name with our expert OEM services.
- Custom pouch, jar & bulk bag design
- Multi-lingual labeling & regulatory compliance
- FSSAI, ISO & FDA certified facilities
- Flexible packaging sizes (100g to 50kg)
Retail Ready
From Design to Delivery
Export Markets
USA UAE Europe South East Asia
We provide market-specific compliance documentation for each destination. Contact us for country-specific certifications.
Importing Puffed Rice: B2B FAQs
What is the lead time for a bulk order of Puffed Rice?
Our standard lead time for Puffed Rice is 7-14 business days from order confirmation to dispatch from an Indian port. For private label orders, allow an additional 5 days for packaging customization.
Can I request a sample of Puffed Rice before placing a full container order?
Yes, we provide 100g to 500g samples of Puffed Rice for quality validation. Sample costs are usually free, with the buyer covering international courier charges (DHL/FedEx).
Which Incoterms do you offer for Puffed Rice?
We primarily quote on FOB (Nhava Sheva/Mundra) or CIF (Destination Port) basis. We can also provide CFR and door-to-door DDP pricing for specific regions upon request.
What is the minimum order quantity (MOQ) for Puffed Rice?
Our standard MOQ for Puffed Rice is 500 kg. However, we can accommodate smaller trial orders or mixed container shipments (LCL) for new B2B partners seeking to evaluate our quality.
Do you provide samples and laboratory reports for Puffed Rice?
Yes, we provide pre-shipment samples and comprehensive laboratory testing reports (including pesticide residues, heavy metals, and purity analysis) for Puffed Rice to ensure full compliance with your destination country's regulations.
What are the export logistics and lead times for bulk orders?
We primarily ship through Nhava Sheva (Mumbai) and Mundra ports using FOB, CIF, or CFR terms. Standard lead time for Puffed Rice is 15-25 business days from the receipt of the Advance Payment or confirmed L/C.
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Export Puffed Rice Worldwide
Country-specific compliance, ports and CIF pricing for bulk puffed rice shipments.
Industrial Applications of Puffed Rice
Industry-grade puffed rice supply with technical COA and specifications.